Hi! I’m Sarah, a freelancer active in a number of diverse disciplines. I’m ready for any adventure, and loving¬†the journey.

What I Do

Having left ?What If! Innovation in 2013, I now produce projects as a freelancer across all industries and markets, from start-ups to multinationals.


I founded Peachyface in 2015 with the mission to re-connect adults to the benefits of creative play through pop-up events and workshops.


Having been performing since childhood, I pursued a professional career after training at LAMDA in 2007, balancing acting work with my business life.

Associate Producer

I'm the COO of SundorWundor - an entertainment company specialising in immersive theatre and events


I really enjoyed working with Sarah, she ran with a demanding brief on a recent live retail trial with Waitrose and delivered on both consumer recruitment and immersion planing to a tight schedule. Sarah is full of positivity – essential when the pressure is on and the hours are long! Sarah is proactive, spotting tasks to be done before being asked. All of the attributes you need for a seamless partner in crime. I would heartily recommend Sarah and look forward to working with her again soon.Simon Byerley, Byerly Ltd
Sarah somehow manages to combine warmth, professionalism, and a quirky edge with a huge work ethic and desire to support those around her. That combination does not come along very often.Atif Sheikh, CEO, Business 3.0
Sarah makes stuff happen, she is one of those people you just need to have on your team, full of enthusiasm, open to trying new things and skilled at managing difficult projects. Sarah and I cracked some tricky innovation challenges together, handling senior clients, tough deadlines and delivering real impact.Darren Ashby, Lead Innovation Consultant